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Top Jewish Website Expands Its Services With SMS Text Messaging

LOS ANGELES, May 19 --, the world's leading website for Jewish information and the only one offering live chat services with scholars 24 hours-a-day, 6 days a week, has now launched SMS text messaging to deliver content directly to mobile phones. has consistently been at the forefront of Jewish Internet innovation, providing live communication via chat-messaging to millions of visitors each year. Now, in addition to its live chats and vast online information knowledgebase, the site can send Jewish-oriented content and Sabbath and Holiday reminders to users' cellphones and handheld devices.

"We're the first Jewish website to offer these services to the public," said Rabbi Simcha Backman, Director of "We decided to take the experience mobile to make it available anywhere, anytime."

The explosive popularity of handheld mobile devices presented a new avenue for AskMoses to disseminate Jewish information. With young people increasingly using SMS text messaging to communicate, the website's creators felt it imperative to offer services geared toward that segment of the population to complement their already popular live chat experience.

"Keeping a website at the cutting edge of technology requires ingenuity," said Rabbi Backman, adding that is planning to offer a live chat module for handheld devices within six months.

Founded in 1998 under the auspices of Chabad of California, offers detailed information about Judaism and lets visitors receive anonymous, live assistance from Jewish scholars who are available 24 hours a day, 6 days a week. Since the site's founding, its scholars have held millions of live chat sessions, answered hundreds of thousands of e-mails, and written thousands of essays. Along the way, they have helped people with everything from simple questions on Jewish holiday customs and researching school reports to complex life challenges like troubled marriages and suicide attempts.

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Rabbi Simcha Backman
(818) 618-4335